✦ Through July 7, 2026 Free 1-month trial. Or join the Initial Centerline founding cohort and lock today's rate for life. See your options →
✦ Pricing

Choose the plan that fits your rhythm.

Three tiers, named for the gaits that shape dressage. All three unlock your data. The difference is how much AI coaching works alongside you between rides.

All prices in USD

Working
The foundation. For the rider building a steady data practice.
$30 /month  
Everything you need to capture rides, build reflection practice, and see your progress unfold. Multi-Voice Coaching that draws from every ride you log.
Choose Working
Extended
For the high-frequency user with no ceiling on use.
$130 /month  
Everything in Medium, with no cycle limits and no show cap. For riders showing frequently, training multiple horses, or seeking continual updates.
Choose Extended
✦ The Initial Centerline

Every rider's first dressage test starts the same way.
Centerline. Halt. Salute.

The Initial Centerline is YDJ's founding cohort. The first 100 riders to ride down ours. The price you choose today is the price you keep, for as long as your subscription stays active. The window closes July 7, 2026, or when 100 riders join, whichever happens first.

Lifetime tier-price lock

Your tier's price stays at today's rate for as long as you stay subscribed. We may raise prices for new riders later. Yours stays here.

Founding rider acknowledgment

Recognized as Initial Centerline in your platform profile. A quiet mark of having been here from the beginning.

Direct line to the founder

Founders' feedback channel for product input. Your voice shapes what YDJ becomes.

The honest fine print. Your tier price stays at today's rate for as long as your subscription stays active. Usage allowances may grow as the platform evolves, but they will never drop below what your tier offers when you join. The cohort closes July 7, 2026, or when 100 riders sign up. Whichever happens first.
✦ Free Trial

Try YDJ free for one month.

Sign up by July 7, 2026, and your first month at the Medium tier is on us. Cancel anytime in the first 30 days and you won't be charged.

1

Sign up at any tier

Add a payment method to start. We'll activate Medium-tier access for the first month, regardless of which tier you've chosen.

2

Use everything at the Medium tier for 30 days

Build your profile. Receive your First Light. Log rides. Experience Multi-Voice Coaching, Grand Prix Thinking, Physical Guidance, Show Planner, and the full Medium-tier suite.

3

Stay or cancel

Cancel before day 31 to walk away free. Or stay, and your chosen tier begins automatically with 10% off your first year.

A few things to know. One trial per email and payment method. The trial and the Initial Centerline are mutually exclusive. You can choose one, not both. If you decide to commit while the IC window is still open, you can convert early and lock in founding rates. The 10% first-year discount applies to monthly or annual billing at any tier, and does not stack with other discounts.
Included on every tier

From day one, First Light.

You haven't logged your first ride yet. You haven't built up enough data for the full Multi-Voice analysis. But you've shared who you are as a rider, named your horse, and set your goals.

That's enough for First Light. Your opening read. A few hundred words that reflect your profile back to you, introduce your coaching team, and frame the first reflection you carry into your next ride.

Not homework. A starting point. As you log rides and your data builds, First Light gives way to the full coaching suite. The snapshot stays in your archive as the moment your journey began.

Sample · First Light excerpt

What I'm hearing about you as a rider

You've described yourself as a rider who pays attention. Not someone chasing scores, but someone trying to understand what your horse is telling you. The growth area you named, staying soft when things get hard, is going to come up again. We'll watch for it.

Generates when Rider & Horse profiles are complete Available on every tier
Available on Every Tier

No data feature is ever gated.

Every form, every tracker, every learning resource is available at every tier, now and always. The tier you choose only affects how much AI analysis runs on top of your data.

All ride logs & debriefs
Six reflection categories
Lesson notes
Rider profile & goals
Horse profile (multi-horse)
Rider & horse health logs
Three self-assessments
Journey event log
Rider's Toolkit
Full Learn section
Test reference library
Pre-Lesson Summary
Side-by-Side

What changes between tiers.

Feature Working Medium Extended
AI Coaching
First Light (day-one analysis) ✓ ✓ ✓
Multi-Voice Coaching ✓ ✓ ✓
Journey Map 12-month rolling Full history Full history
Weekly Focus & Pre-Lesson Summary ✓ ✓ ✓
Grand Prix Thinking — Monthly cycle + triggered refresh Unrestricted
Physical Guidance — Monthly cycle + triggered refresh Unrestricted
Visualization Scripts — ✓ ✓
Practice Card & Readiness Snapshot — ✓ ✓
Show Planning
Show Planner / Event Planner — Up to 10 shows / year (per horse) Unlimited
Data & Tools (always included)
All data entry forms ✓ ✓ ✓
Multi-horse profiles ✓ ✓ ✓
Rider's Toolkit & Learn section ✓ ✓ ✓
Pricing
Monthly $30 $50 $130
Annual (save 2 months) $300 $500 $1,300
Common Questions

A few things worth knowing.

It's our founding cohort. The first 100 riders to subscribe. As an Initial Centerline rider, your tier price is locked for the lifetime of your active subscription. We may raise prices for new riders down the road. Yours stays at today's rate. You also get founding-rider acknowledgment in your profile and a direct feedback channel to the founder. The cohort closes July 7, 2026, or when 100 riders join, whichever happens first.
Sign up by July 7, 2026, add a payment method, and your first month at the Medium tier is free. You'll have Medium-tier access during the trial regardless of which tier you've selected for after. Cancel before day 31 and you won't be charged. Stay, and your chosen tier begins automatically with 10% off your first year. The 10% applies to monthly or annual billing and runs for 12 monthly billings or one annual billing, then renews at standard pricing. One trial per email and payment method.
Not both at the same time. The trial and the Initial Centerline are two different paths to start. If you start with the trial and decide to commit while the IC window is still open, you can convert early to Initial Centerline pricing on annual billing and lock in your founding rate. If the IC window has closed by the time your trial ends, you'll convert to standard pricing with the 10% first-year discount applied automatically. If you cancel during the trial and re-subscribe later, the trial and the 10% discount are no longer available.
First Light is your opening read. The analysis you receive on day one, before you've logged enough rides for the full Multi-Voice coaching. It reads from your rider profile and horse profile, asks a few structured questions, and gives you a short, personal reflection that introduces your coaching team and frames where to begin. As your data builds, First Light gracefully gives way to the full coaching suite. The snapshot stays in your archive as your starting point.
Working if you're new to the platform, training at a steady cadence, and want the core Multi-Voice Coaching without the additional outputs. Medium if you're in active training, showing, and/or want to improve the mental and physical aspects of your riding. This is where most riders land. Extended if you're showing frequently, training multiple horses, and/or eager for frequent AI output. You can move between tiers at any time. Your data and history come with you.
Each tier has a generous monthly usage allowance set well above what an active rider typically needs. The limit exists so that one user can't run unlimited AI generation in a way that affects the platform for everyone else. In practice, you'll almost certainly never see this limit. If you're approaching it, we'll let you know with plenty of room to spare.
You can. Sign up by July 7, 2026 and your first month at the Medium tier is free. Read the trial details above. If you're not ready to commit to a trial yet, you can also try a free First Glimpse. A quick three-question reflection that returns a personalized AI analysis. No account required.
Yes. Tier upgrades take effect immediately. Tier downgrades take effect at the end of your current paid period. Annual to monthly switches happen at your next renewal, not mid-cycle. Your data and history come with you across any change.
Your access continues through the end of your paid period. For annual subscribers who cancel mid-year, we'll refund unused full months at the equivalent monthly rate. Your data is yours. You can export everything you've logged at any time, before or after cancelling. Cancelling does end your Initial Centerline rate lock. Re-subscribing later means joining at then-current rates.
YDJ is built specifically for serious adult amateur dressage riders. It speaks the language of the discipline, the test movements, the training scale. If you ride dressage at any level (Intro through FEI), YDJ has been built for you. If you ride other disciplines, the reflection and pattern-recognition framework may still resonate, but the AI coaching is dressage-specific.
The Process page walks through every screen and every output with real screenshots.

Ride down the centerline.

The Initial Centerline closes July 7, 2026, or when 100 riders join. Whichever comes first. Lock today's rate, for as long as you ride with us.

Start Your Journey